Underwhelming Times Ahead
Brief set by: Morris & Co.
Campaign and Strategy
POS
Social Media
Illustration
Video
Collaborator: Drishya Subramaniam
To introduce Morris & Co.’s 160-year heritage, authenticity, and craftsmanship to a new direct-to-consumer audience through a contemporary campaign.
Audience:
Millennials looking for authenticity, quality, and a break from the noise of everyday life.
Value:
The campaign repositions Morris & Co. for a new generation by turning its rich heritage into an engaging, contemporary brand story that drives direct customer interest.
Containers placed in high-traffic areas.
AR Experience:
Visitors can scan QR codes to unlock AR content.
Teaser videos, influencer partnerships,
and user-generated content using #Underwhelm.
Pinterest & Instagram:
Targeted ads showing the beauty of Morris & Co.’s designs in home settings.